**Objective:**
Increase brand awareness, engage with customers, and drive foot traffic to the bubble tea shop.
**Platform Selection:**
Focus on Instagram, Facebook, and TikTok, as these platforms are visual and popular for food-related content.
1. **Content Strategy:**
- High-quality photos and videos of your bubble tea products, preparation process, and happy customers enjoying their drinks.
- Behind-the-scenes content showcasing the making of bubble tea and introducing your staff.
- User-generated content by encouraging customers to share their experiences and tag your shop.
- Educational posts about different types of bubble tea, ingredients, and their origins.
2. **Posting Schedule:**
- Instagram and Facebook: 3-4 posts per week, mix of product features, behind-the-scenes, and user-generated content.
- TikTok: At least 1 engaging video per week showcasing the fun and creative side of your bubble tea shop.
3. **Hashtags and Captions:**
- Use trending and relevant hashtags like #BubbleTeaLovers, #TastyDrinks, and #BobaTime to increase discoverability.
- Write captions that tell a story, evoke emotions, and encourage interactions.
4. **Engagement:**
- Respond promptly to comments, messages, and mentions on all platforms.
- Host contests, giveaways, or polls to boost engagement and encourage user participation.
5. **Collaborations:**
- Partner with local influencers or food bloggers to review your bubble tea and share their experiences.
- Collaborate with other local businesses for cross-promotions and giveaways.
6. **Stories and Reels:**
- Use Instagram Stories to showcase daily specials, limited-time offers, and customer testimonials.
- Create engaging TikTok Reels featuring quick tutorials, challenges, or funny behind-the-scenes moments.
7. **Consistency and Branding:**
- Maintain a consistent visual style and branding across all posts to build a recognisable identity.
- Use your logo, brand colors, and fonts in your content.
8. **Analytics and Adaptation:**
- Regularly analyse engagement metrics to determine which content resonates the most with your audience.
- Adjust your content strategy based on insights gained from analytics.